Each is applied situationally and depends on the logo’s placement. In all versions, the Source Sans font with Light and Semi-bold variations is used, indicating the stability of a professional site. The inscription is made with a custom font called Community. The blue has taken on a cobalt hue – rich and attention-grabbing. But it became a couple of shades brighter than before. Like the previous one, the new LinkedIn logo contains only one color instead of three. Thus, the new owners emphasized the service’s individuality. The second segment, conversely, is made with white font on blue. The designers transferred the primary color to the first part of the word, so it is now blue on a white background. The changes affected the brand palette, so the sign looks monochromatic and, at the same time, contrasting. Two years after Microsoft took over, the company received an updated logo. They also worked with the letter “e,” giving it an individual look: the bottom part is made slightly narrower and curved than the top. To make the sign more readable, designers slightly elongated the letters – by almost a couple of millimeters, so the differences are not immediately noticeable. This was related to the site’s IPO registration on the New York Stock Exchange. 2011 – 2019Īfter eight years of the logo’s existence, its owners decided to conduct a minor redesign. It is used as a separate emblem when it needs to be placed in a limited space. Unlike the rest, it is white, clearly standing out against the cobalt background. It is placed in a separate blue square with rounded corners. The ends of the letters “k” and “d” have the same height as the dot above “i” and the capital “L.” The letters are lowercase (except for the initial one), black, and sans-serif. In the first half of the image – the word “Linked” is made in Source Sans font: Light and Semi-bold font. The debut version was created in a business style – practical, without frills, immediately setting a serious tone. The platform has over 500 million registered individuals from 200 countries worldwide, covering 150 fields of activity. It’s a social network designed to find the necessary specialists and establish business cooperation. It consists of the word “Linked” and the preposition “In.” There is a barely noticeable space between them, allowing the elements to seem to merge. Over the years, it has changed twice, but very insignificantly, remaining the same as it was at the beginning. The company’s emblem appeared immediately after its opening and is contemporary. All key development periods in the partner platform are reflected in its symbolism. In January 2017, it became the property of Microsoft, which purchased it. In the first half of 2011, it applied for an IPO and, by summer, was registered on the New York Stock Exchange. According to the SEC filing, "The transaction resulted in the payment of approximately $26.4 billion in cash merger consideration.Officially, the company’s career and logo began at the end of 2002, but the service actually started working in the spring of 2003.
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The acquisition was completed on December 8, 2016. On June 13, 2016, Microsoft announced plans to acquire LinkedIn for $26.2 billion. LinkedIn filed for an initial public offering in January 2011 and traded its first shares on May 19, 2011, under the NYSE symbol "LNKD". Based in the United States, the site is, as of 2013, available in 24 languages, including Arabic, Chinese, English, French, German, Italian, Portuguese, Spanish, Dutch, Swedish, Danish, Romanian, Russian, Turkish, Japanese, Czech, Polish, Korean, Indonesian, Malay, and Tagalog. According to the New York Times, US high school students are now creating LinkedIn profiles to include with their college applications. The site has an Alexa Internet ranking as the 34th most popular website (June 2018). LinkedIn participated in the EU's International Safe Harbor Privacy Principles. The "gated-access approach" (where contact with any professional requires either an existing relationship or an introduction through a contact of theirs) is intended to build trust among the service's members. Members can invite anyone (whether an existing member or not) to become a connection. LinkedIn allows members (both workers and employers) to create profiles and "connections" to each other in an online social network which may represent real-world professional relationships. As of April 2017, LinkedIn had 500 million members in 200 countries, out of which more than 106 million members are active. As of 2015, most of the company's revenue came from selling access to information about its members to recruiters and sales professionals. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. LinkedIn is a business and employment-oriented service that operates via websites and mobile apps.